Make any message effective using these 5 tools
1. Visual (sight)
2. Auditory (sound)
3. Kinesthetic (feeling or emotions)
4. Olfactory (smell)
5. Gustatory (taste)
These elements—our senses—are the ingredients of experience. Any time we experience anything in life, a blend of these elements is always present. We call these elements “IRs”—internal representations—because they represent our experience of the world around us internally, in our heads. In fact, memory is just a blend of these elements
Let’s take a Simple sentence and make a blockbuster out of it
Go somewhere and do something. (This is a blank movie screen. No imagery.)
Go somewhere and get something. (Do can mean anything. Get is more specific.)
Go to the kitchen and get something. (Still vague, but now you know where to go.)
Go to the kitchen and get food. (Ahh, now we’re getting somewhere.
Do you see how filling in the details creates imagery?)
Go to the kitchen, open the oven, and get food. (Notice how you pictured yourself opening an oven. Specific wording implants images. Action words create moving pictures.)
Go to the kitchen, open the oven, and pull out the pizza. (Very visual. A picture of a pizza pops into your head, whether you want it to or not! See the power of this?
You can’t help but picture what I write about if I use specific visual words.)
Go to the kitchen, open the oven, and pull out the freshest, crispiest, most delicious hot pizza you’ve ever eaten.
Go on, cut yourself a big, hearty slice. Careful, it’s hot! Now take a big bite.
Talk about crisp! The dough was made fresh this morning and baked in virgin olive oil–coated black pan for a thick, deep-dish Chicago-style crust.
The sauce? Prepared from scratch, of course, from juicy plum tomatoes picked this morning, and blended with select fresh herbs from our own garden.
Cheese? You betcha! Lots and lots of chewy, whole-milk mozzarella, made from the finest buffalo milk, of course, and the entire pie baked to bubbling perfection in a 750-degree wood-burning brick oven imported from Genoa, Italy. (Okay, I really maxed out this one to prove my point. And chances are you experienced a rich and detailed series of images by simply reading my words.)
This is how you can make your simple things and make people act based on it
